Meet Dana
California native. Luxury specialist. Relentless advocate.
Dana is a California real estate professional and entrepreneur who has built her business on one belief: buying or selling a home is the largest investment most families ever make, and it deserves elite representation. She leads a dynamic team of agents and consistently ranks among the top-producing Realtors in the state.
With a background in business-to-business sales across California counties, Dana's early career in sales leadership sharpened her skills in networking, marketing, and negotiation. Today she applies that same discipline to pricing strategy, staging, and multi-channel marketing for every listing she represents.
Passionate about real estate and deeply committed to her community, Dana ensures clients receive unparalleled service from consult to closing. When she isn't negotiating deals, you'll find her mentoring new agents, exploring California's coastline, and fueling the day with good coffee.
Forty Years of Real Estate Experience
Dana has spent four decades in California real estate — a career spanning multiple market cycles, thousands of transactions, and every property type the state has to offer. Here is what those forty years actually consist of:
The First Decade — Learning Every Street
Dana entered California real estate as a residential agent working neighborhood by neighborhood, previewing homes in person and hand-building a client database long before digital tools existed. Those years produced her core discipline: never quote a price you cannot defend with comparable sales, and never present a home you have not walked yourself.
The Second Decade — Cycles, Rates & Resilience
Through double-digit interest rates, refinance booms, and shifting inventory, Dana learned to read the California market rather than react to headlines. She built her expertise in pricing strategy, absorption rates, and negotiating terms — credits, contingencies, and timelines — that protect clients when conditions turn quickly.
The Third Decade — Luxury & Complex Transactions
As California's high-end market matured, Dana moved into estates, coastal residences, and new construction. She developed deep fluency in trust and probate sales, 1031 exchanges, contingent move-up purchases, and multi-offer strategy, and assembled a vetted network of lenders, inspectors, contractors, stagers, and escrow officers statewide.
The Fourth Decade — Marketing, Team & Mentorship
Dana modernized four decades of fundamentals with professional media, targeted digital campaigns, and data-driven launch plans that create urgency in a listing's critical first week. She now leads a team of California agents and mentors newer professionals, passing on the judgment that only comes from thousands of transactions.
What Forty Years Gives You
Pattern recognition. Dana has seen the inspection surprise, the appraisal gap, the lender delay, and the buyer who gets cold feet at day 14 — hundreds of times each. She anticipates problems weeks before they surface, which is why her transactions close on time, at strong prices, and with far fewer surprises.